Large hotel chains like the Intercontinental are quite optimistic that probably by late 2013 or early 2014 they will be having full rooms and high demand for their services, (Wessel, 2009) However, with the economy improving and the recession receding, the hotel industry is in the process of recovery. Complete maintenance has a negative impact on revenues, and hotels are in a dire need to economize. Now much of this competition takes place online as individuals can obtain the desired information via the Internet, which enables them to plan their budgets and chose a hotel accordingly (Petersen, 2013).īecause of the recent recession, hotels had a lot of vacant rooms, which were kept closed so that they needed minimum maintenance. The most common competition practices among hotels cover rates offered for lodging, prices for meals, and extent of various facilities provided to guests. However, hotels are now getting used to the idea of using technology to connect with customers and suppliers. Hotels cannot make beds or make deliveries to rooms with the click of a mouse. Like many hi-tech contemporary industries, it is not possible for the hotel industry to perform all tasks online.
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